A2/SW/HK is an independent design studio formed in 2000 by Scott Williams and Henrik Kubel.
Scott Williams graduated from the Design Communication course at the University of Salford in 1998 and went on to complete a Postgraduate degree in Communication Art & Design at the Royal College of Art in 2000. Scott has lectured in Graphic Design at Chelsea College of Art and Design, London (2001–04).
Henrik Kubel graduated from Denmarks Design School in 1997 and went on to complete a Postgraduate degree in Communication Art & Design at the Royal College of Art in 2000. Kubel has lectured in Typography and Design at Buckinghamshire Chilterns University College (2000–05), Denmarks Design School (2006) and Kingston University (2006). Kubel is currently a visiting lecturer at the Communication Art & Design course at Royal College of Art in London (2009–)
The team has a conceptual approach to problem solving across various disciplines, including design for print, screen and environment. A2/SW/HK create bespoke typefaces and custom-made design solutions for each project that are informed and shaped by a clear understanding of both content and context. Recent clients include Tate Britain, D&AD, V&A Museum, Hayward Gallery, Vogue UK, British Council, Royal Mail, Phaidon Press, Penguin Press New York, Design Museum in London, Faber & Faber, Lisson Gallery, Dallas Museum of Art, Lousiana Museum of Modern Art and Danish Post.
The studio’s work has been recognised nationally and internationally with awards and certificates from British Design & Art Directors (D&AD), Design Week Awards, Art Directors Club of New York (ADCNY), Type Directors Club of New York (TDCNY), Danish Design Centre (DDC), The International Society of Typographic Designers (ISTD) and Graphis Posters.
A2/SW/HK have featured in poster exhibitions such as the Chaumont Poster Biennale; The 20th International Poster Biennale, Warsaw; Korean International Poster Biennale; 26 Letters, (ISTD) British Library, London Design Festival; International Poster Triennial, Toyama; Danish Museum of Art & Design, Copenhagen; Ginza Gallery, Tokyo and Museum für Gestaltung, Zurich.